Webstore
Features
 1.
Tree navigation
Our tree navigation displays your product categories
/ sub
categories in a hierarchal structure. To navigate, users simply
click on the desired category. Tree
navigation is available on every page, providing a consistent, quick and easy
method for selecting products.
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 2.
Tracking
Tracking
advises the user what product they are currently viewing and to which
category / sub category it belongs. Users are able to click
and jump to these Parent categories and view related / similar items.
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 3.
Page by page browsing
Page # displays the current and total number
of pages on the website. Using the Back and Next links, users
can page through your products as if browsing a printed
catalogue. Many users find this less confusing than hyperlink
jumps, ensuring large sections of your website are not
overlooked
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 4.
Descriptive navigation pages
If available for
each selected category, thumbnail product images are
displayed. Users simply click on the image or name for
details. Large product categories are automatically split
across multiple navigation pages. This ensures fast loading
pages with no / minimal user scrolling.
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 5.
Detailed product pages
Each
product page contains detailed information. Some or all of the
following can be displayed:
- Product
Code
- Name
/ Short Description
- Price (incl. / excl.)
- Tax
Rate
- Long
Description
- Product
Image
- Custom
fields such as Recommend Retail Price or Unit of Measure
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 6.
Powerful search
Search
is one of the most utilised website features, critical to
sites with more than 20 products. Our powerful search provides instant results, ranked by relevance
with short “blurbs” to assist users in selecting
the right product.
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 7.
Strong corporate branding
Your
branding, corporate colours, logo and contact details display
on every page reinforcing your image.
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 8.
Secure online ordering
Offer
customers SSL secure online ordering with multiple payment
methods including credit card, cheque or account. Capture
customer information including custom fields (i.e. “where
did you hear about us?”). Includes immediate and automatic email
notification (to you and the customer) with full order
details.
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 9.
No fuss, one-click buying
To
purchase, customers simply enter a quantity (or use the
default) and click the “Buy” button.
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 10.
Running cart summary
A
running cart summary displays on all page ensuring users are
fully informed. This includes the number of items ordered, the
product total, shipping charges, taxes and inclusive order
total. To
review details / checkout, customers simply click the link.
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 11.
Cart details
The user's cart details
are accessed by clicking
“Review Order / Checkout”. Users can review, amend or
delete the contents of their cart. Cart details include:
product code; product name; exclusive price; sub total;
shipping fees; tax and inclusive total.
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12.
Uninterrupted shopping
Many
shopping carts force users to the checkout each time a product
is purchased (equivalent to visiting the supermarket checkout
whenever you place a new product in your trolley!). Our
ordering provides uninterrupted shopping, with users choosing
when to check out. This reduces shopper frustration and makes
purchasing more efficient.
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13.
Simple, functional and user-friendly
Our
websites are built around these key criteria ensuring users
enjoy a consistent and hassle free online experience. Arguably
the most successful website, Google.com, demonstrates this
with their plain white background, simple logo and search
field. No flash introductions, complex graphics or the like.
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14.
Fast loading
The
number one reason for clicking off a site is slow
loading. We ensure your images are “web ready” (compressed and resized)
so pages load quickly.
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 15.
Search engine friendly
Search
engines provide the majority of website traffic. To enhance
your chances of being listed, and ranked highly you need
to provide “Search Engine friendly” pages. Our website includes relevant keywords, meta tags, clean coding,
alternate image tags, valid links etc assisting in Search
Engine optimisation.
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